Conducted visual research and gathered cultural and archival references to define the creative tone, aligning styling direction with the campaign’s aesthetic and brand narrative.

Translated reference imagery into concrete styling decisions, refining silhouette, texture, color story, and proportion to maintain visual consistency across all assets.

Partnered closely with the director and creative team on set to identify priority assets for ecommerce, social, and marketing placements, ensuring each frame served a clear distribution purpose.

Supported shoot execution from prep through wrap, maintaining styling standards, contributing to real-time creative adjustments, and ensuring alignment between concept and final output.

Participated in image selects and provided detailed feedback to maintain brand integrity across digital channels.

Balanced multiple deliverables simultaneously while adapting to evolving creative feedback and production constraints.